PBDS 502 Workshop in Graphic Communication (3)
A hands-on course intended for students with a limited background in graphic design. Emphasis on basic strategies for visual problem solving and on techniques for preparing comprehensive layouts. Laboratory fee required. Grading: Letter grade only.PBDS 503 Workshop in Written Communication (3)
A practicum in the skills of writing and research. Instruction will focus on projects in the student's subject field. Emphasis on the skills of revising, proofreading, editing, adapting, and translating for different media and audiences. Recommended for students in all graduate programs who wish additional work in writing, with permission of the graduate program director. Grading: Credit/No Credit (CR/NC) or letter grade.PBDS 504-6 Short Course in Writing (1)
An intensive course meeting three hours per week for five weeks and focusing on a specialized aspect of professional writing. Content will vary according to the concurrent interests of faculty and students. May be repeated for credit when the topic changes. Laboratory fee may be required. Grading: Credit/No Credit (CR/NC) or letter grade.PBDS 507 Short Course in Graphics (1)
An intensive course meeting three hours per week for five weeks and focusing on a specialized aspect of graphic design or graphic production. Content will vary according to the concurrent interests of faculty and students. May be repeated for credit when the topic changes. Laboratory fee may be required. Grading: Credit/No Credit (CR/NC) or letter grade.PBDS 510 Workshop in Digital Video Production (3)
A graduate-level introduction to video production equipment and techniques: preproduction; studio and location shooting; and editing.PBDS 511 Paper and Printing (3)
A course dealing with all aspects of the paper and printing industries. Students will learn about the history of paper making, paper characteristics, and the effect of ink on various types of paper. Students will also learn reproduction techniques through the pressroom and bindery.PBDS 540 Creative Concepts(3)
Exploration of creative processes and strategies for generating effective visual and verbal ideas. Analysis of creative solutions in various publications supplements practice in applying problem-solving techniques.PBDS 600 Media Design (3)
An examination of light, space, motion, and sound: their manipulation and use in designing intentional communications and their interrelationships with works and graphics. And an examination of the production process, from needs assessment and proposal writing to storyboards and finished program.PBDS 601 Words & Images: Creative Integration (6)
Theoretical and practical approaches to the interrelationship of writing and graphics. Analysis of the role of subject, voice, and audience in determining appropriate visual and verbal forms. Each student works through a number of design problems in preparation for a culminating photo essay. Laboratory fee required.PBDS 603 Editorial Style (3)
Editorial style as a total concept, including the historical context of the written word; styles and methods of editing; and special skills such as proofreading, line-by-line editing, reorganizing, rewriting, working with writers and artists, and editing as management. Each student becomes the editor of his/her own special project.PBDS 604 Writing for the Marketplace (3)
Writing for various freelance markets: features and reviews, poetry, fiction, public relations, and advertising. Analysis of the audiences to which various publications appeal, development of a proposed publication aimed at a specific audience. Each student conducts a thorough investigation of a self-selected market and prepares what is intended to be a publishable manuscript for that readership.PBDS 605 Public and Private Languages (3)
An examination of the "private" or specialized languages of various professions (e.g., science, medicine, education, government, and politics) and the means by which these languages may be translated for the public. Each student will investigate through intensive reading, study, and imitation at least one specialized language and will attempt to become expert in adapting and/or decoding that language for public consumption.PBDS 606 Creating Technical Documents (3)
Writing and design of manuscripts directed to professional and lay audiences, including technical proposals, manuals, and software documentation. Emphasis on integration of text with graphics such as charts, graphs, drawings, and photographs.PBDS 610 Visual & Verbal Rhetoric (3)
Analysis and evaluation of visual and verbal texts composed in a variety of media—both traditional and electronic—in the light of classical and contemporary theories of communication. Completion of a major project based on substantial primary and secondary research and tailored for a specific audience.PBDS 611 The Craft of Popularization (3)
Writing for a popular audience on topics that can be sensitive and/or complex, ranging from race, religion and politics to science, technology, and auto repair. Emphasis is on translating the complicated, the obscure or the risky into prose that is clear, precise, graceful, jargon-free, and understandable by a general audience.PBDS 620 Creativity: Ways of Seeing (3)
Exploration of the creative process, relationships between written and visual expression, sources of inspiration, and forms of publishing. Through a series of weekly projects, design experiments, and innovative models, students will develop new ways of seeing and deepen their understanding of creative expression. Team taught by a creative writer and a book artist or graphic designer, the course offers a collaborative setting that acknowledges important connections between form and function, materials and subject, tradition and innovation.PBDS 621 Workshop in Literary Forms (3)
An intensive workshop in creative writing. Special emphasis on the uses of poetic and narrative forms. The course revolves around group discussions and analysis of the student's own writing.PBDS 622 Fiction Workshop (3)
The uses and values of narrative will be considered in relation to fiction, poetry, non-fiction prose, and with some reference to advertising and public relations. Students will employ and analyze, in their own writing and graphic design, a variety of types of narrative. The course involves, as well, an understanding of the theory and practice of storytelling.PBDS 623 Poetry Workshop (3)
A course designed to examine how poetic language achieves its powerful effects. Students will read and analyze various examples of the lyric, from the traditional poetic forms to images in advertising and media, and will also experiment with a range of lyrical forms and styles.PBDS 624 Workshop in Novel Writing (3)
A course in the composition of the novel which provides each student with an opportunity to make significant progress on a novel already begun or on one that originates in class. Emphasis on the distinctive features of the novel as a prose form and the special aesthetic problems confronting the novelist.PBDS 625 Script Writing (3)
Extensive practice in writing media scripts: dramatic, informational, and persuasive. The course will emphasize differences between writing for print and writing for aural and visual media.PBDS 626 Literary Nonfiction (3)
A course in which students examine and learn to write various kinds of nonfiction, such as personal essays, travel essays, profiles, culture criticism, memoirs, and essay reviews. The course will focus on the use of literary techniques within the context of the form's traditions and contemporary innovations.PBDS 627 Memoir Workshop (3)
An opportunity to write memoir. Students read and study memoirs by contemporary authors to become familiar with the many possibilities available to writers working in this form. Also focuses on issues relevant to the writing of memoir, including craft and technique, memory and truth telling, interior and exterior significance.PBDS 628 Screenwriting (3)
Intensive writing experience for students interested in writing drama for television and film. Emphasizes characterization, dialogue, and plot development, as well as conventions of and script formats for television and film. Offered in alternate years.PBDS 635 Communication Theory and Ethics (3)
An examination of the historical development and application of major theories of communication and of ethical issues raised within the communication context.PBDS 639 Video Aesthetics and Technique (3)
Analysis of the aesthetic variables affecting video programs. Advanced production projects culminating in a thesis-quality production. Students will also gain additional experience in working with clients.
Prerequisite: PBDS 510 or permission of instructor.PBDS 640 Design Principles and Strategies (3)
Exploration through hands-on design projects of the roles of typography, photography, and illustration in graphic communication. Analysis of audience, context, goals, market, competition, and technical constraints. Brainstorming and problem solving in groups and individually. Projects will be suitable for inclusion in the student's portfolio. Laboratory fee required.PBDS 641 Magazine Design (3)
The world of consumer magazines and the design of each part, from cover to classified ads, as well as marketing materials, is explored. Purpose, philosophy, cover and content design, typography, production, and other aspects of small press and consumer publications will be covered. Students design their own publications as a final project. Laboratory fee required.PBDS 642 Book Design (3)
An exploration of books and book jackets as objects to be planned and produced, with emphasis on appropriate design choices and creative solutions. Laboratory fee required.PBDS 645 Typographic Form and Function (3)
An exploration of the fundamentals of typographic form and function, beginning with the physical characteristics of type--including form/counterform, color (grey value), texture, and contrast--and then progressing to the application of the basic formal principles to more complex problems of typographic function, such as information hierarchies and creative expression. Laboratory fee required.PBDS 649 Designer's Survival Guide (3)
An in depth exploration of the business side of graphic design. Students will be exposed to budget considerations, postal guidelines, and conventional printing constraints to create projects suitable for commercial printing. Students will gain experience in working with clients, utilizing professional design software (outside of class) to execute comprehensive layouts, selecting paper and ink, communicating with vendors using standard printing terminology, and troubleshooting basic pre-press issues. Lab fee required.PBDS 650 Advanced Graphic Design (3)
Through a series of progressively more sophisticated assignments, students learn to develop design solutions that resolve a range of problems normally faced by clients. Projects include institutional and corporate brochures, identity programs, posters, and a variety of other communications materials. Laboratory fee required.PBDS 660 Hypermedia: An Introduction (3)
An introduction to technologies and concepts that underlie document and information design for the World Wide Web. Students become familiar with client/server computing and acquire proficiency in Hypertext Markup Language by developing code directly, Without the use of simplified editing tools. Historical and critical readings explore the social context of the Web and other hypermedia systems. Projects introduce students to current development and production practices.PBDS 671 Advanced Motion Graphics (3)
After examining ways that motion graphics—logos, titles, etc.—differ from static graphics and after learning various tools and techniques for animating graphics, students will conceptualize, storyboard, and produce motion graphics for video and other electronic applications. Prerequisites: PBDS 510/Workshop in Digital Video, PBDS45/Typographic form & Function, and competency with page layout and image manipulation software (check with program director for current list of acceptable software). Lab fee required.
Prerequisite: PBDS 510 and PBDS 645 or permission of instructor.PBDS 680 Image Making (3)
An overview of how to create and implement appropriate marketing and communications plans for non-profit organizations. Emphasis on research techniques, concept development, and copy writing for brochures, films, and reports. Other areas covered include writing proposals, making oral presentations, and working with designers, artists, and clients.PBDS 690 Research: A Writing Tool (3)
A course in which students learn to brainstorm research strategies, conduct interviews, use libraries and archives, exploit computer data bases, plan field trips, and place their own eyes, ears, and emotions in the service of their writing.PBDS 691 Art of the Interview (3)
A face-to-face interview is essential for journalists, authors of books and articles dealing with current affairs and real-life issues, documentary filmmakers and even for PR writers. In all these fields, you often need to gather information directly from people - orally. This course will address how to research an interview, what to expect from an interview, how to conduct an interview, the ethics of an interview, and how to distill information from an interview and write it up in a coherent, compelling fashion.PBDS 700 Publications Management (3)
A consideration of the skills and concepts necessary for the competent management of a publications enterprise: cost analysis procedures, contract and copyright law, organization of publication staffs. Experts in these areas will be brought into the course as lecturers. Laboratory fee required.PBDS 701 Media Management (3)
An examination of the skills and concepts necessary for the competent management of a communication enterprise, including cost analysis procedures, contract and copyright law, personnel and management principles, and proposal writing and bidding.PBDS 704 Copyright and Publishing (3)
An introduction to media law, particularly as it relates to the field of publications. Provides a broad historical and theoretical overview, and requires students to apply legal theory through the use of case studies and examples drawn from the business of media. Explores the impact of technology on the evolution of media law and considers ethical issues currently faced by professionals in publications and communications.PBDS 705/MGMT797 Design-Business Link (3)
By creating partnerships between small teams of students and existing non-profit organizations in Baltimore, as well as relying on case histories and class discussions, this course examines the unique role of design as a competitive business strategy, with an emphasis on the many ways that designers and business people working together can realize the synergies that successful design brings to any enterprise.PBDS 706 The Business of Graphic Design (3)
Subtitled "Mind Your Own Business," this course ranges from cold call to final billing, through the daily triumphs and travails of running a graphic design business. Topics include getting started, considering partners, finding and managing clients, writing proposals, making presentations, account management, crisis management, print and production management, cash management, legal issues, and how to say no.PBDS 708 Promotional Strategies (3)
The creation and implementation of successful advertising and promotion campaigns. Emphasis on researching markets, defining target audiences, and determining the appropriate media for reaching those audiences. Working individually and in teams, students develop written and oral presentations.PBDS 710 History of Print (3)
A survey of the evolution of newspapers, periodicals, and the publishing industry, focusing on technological developments, major innovations, legal and ethical issues, and societal impact. Students will analyze and discuss material drawn from a broad range of sources and consider the ways print creates a unique culture and both establishes and reflects a network of values critical to a technological society.PBDS 711 History of Communication (3)
Technological developments that moved human communication from the primitive to the sophisticated process it is today. The course will focus on the impact of each new technology on institutions and society.PBDS 712 History of Graphic Design (3)
A survey of design from the Renaissance to modern times, with emphasis on the 19th and 20th centuries. Intended to give students a background of visual solutions upon which they may draw to solve their own design problems in the publications profession.PBDS 713 Language, Thought, & Meaning(3)
The structural principles and cognitive processes underlying written discourse, with special attention to contemporary theories of language behavior.PBDS 714 Myth, Symbol, Sign (3)
Myths, symbols, and signs as forms of symbolic and semiotic expression in communication. The uses of language, its figures and format, of art and illusion, of archetype and mythmaking in professional creativity. Special attention to application in current projects in writing and graphic design.PBDS 715 Modern and Postmodern: Aesthetic Backgrounds (3)
An exploration of major twentieth-century aesthetic movements through an in-depth consideration of particular texts (drawn from writing, art, and film) and the critical theory related to them. This course is intended to give students a background of contemporary verbal and visual approaches on which to draw in developing their own solutions to problems of writing and design.PBDS 716 Propaganda and Persuasion (3)
Exploration of the distinction between propaganda and various forms of persuasion in the private sector (advertising, public relations, corporate relations, etc.). Case studies of the styles and symbols, both visual and verbal, used in successful campaigns. Hands-on practice in developing and executing persuasive strategies. Laboratory fee required.PBDS 717 Perception and Meaning (3)
A study, both theoretical and practical, of the angle of vision in selected literary and visual texts: how point of view and perspective work as structuring devices in writing and design. Students will analyze a variety of models and will develop a project demonstrating a particular, self-selected point of view.PBDS 718 Imitation and Creativity (3)
The distinction between imitation and invention, between "individual talent" of the writer, artist, or designer and the "tradition" out of which he/she comes. Individual projects will move from specific received traditions to innovative forms.PBDS 719 Imaging Information and Ideas (3)
An examination of some of the hidden assumptions in our understanding of the relationship between images and words. Through readings in the psychology and physiology of perception, as well as analyses of the semiotics of the graphic system, students explore the world of informational and illustrative graphics. In addition to writing a traditional analytic essay, students design informational and explanatory graphic displays.PBDS 720 The Digital Economy (3)
The impact of the digital revolution in a number of areas-how we make a living, how we govern ourselves, and how we create values for ourselves. The course has two goals: to provide students with an understanding of the way the digital economy creates a unique business culture and establishes (and reflects) a network of new economic values; and to prepare students to effectively invest their time, talent, and imagination in the new culture and economy of digital technology.PBDS 721 Gifts of the Goddess (3)
Holding mythic and symbolic meaning, the concept of the goddess is re-emerging today in writing, design, film, and advertising. Considers history, symbolism, and contemporary significance, as well as the overall importance of mythic theory.PBDS 723 Theory of Visual Communication (3)
This course will examine the fundamental characteristics that differentiate visual images from other modes of communication. It will consider ways that visual elements convey meaning in isolation and in combination. Students will study real world cases to better understand how theoretical concepts and constructs are used to solve communication problems.PBDS 735 Portfolio(3)
Using work produced in the program, students will produce a substantial professional portfolio. This is a capstone course for the MA program and in it students will produce a portfolio, a professional résumé, a self-identity package, and at least one new piece. The original project will address a theme assigned by the faculty and may take any form in any medium. At the conclusion of the course all themed projects will be entered into a final competition that is ultimately evaluated by outside judges. Laboratory fee required. This course is to be taken, along with Seminar in Publications Design, in the final semester in the program. Offered only in the Spring.PBDS 740 Seminar in Publications Design (3)
The culminating course in the Master's Program in Publications Design tests and stretches all knowledge and skills Pub Design students have been learning up to this point. Seminar requires students to conceive a solution to a particular communications problem, and then, working in teams, analyze its audience(s), develop a plan for making it public, via print and/or other media, and design and write a prototype. To be taken, along with Portfolio, in the final semester in the program. Offered only in the Spring.PBDS 750 Writing: Special Topics (3)
Intensive exploration of topics in writing of mutual interest to students and faculty. Content will vary according to the concurrent interests of faculty and students. The topic to be studied will appear under that name in the schedule of classes booklet. Course may be repeated for credit when topic changes. Laboratory fee may be required.PBDS 751 Graphic Design: Special Topics (3)
Intensive exploration of topics in graphic design of mutual interest to students and faculty. Content will vary according to the concurrent interests of faculty and students. The topic to be studied will appear under that name in the schedule of classes booklet. Course may be repeated for credit when topic changes. Laboratory fee may be required.PBDS 752 Creative Writing: Special Topics (3)
Intensive exploration of topics in creative writing of special interest to faculty and students. Content will vary according to specific interests and trends in creative writing. Some possible topics are narrative poetry, gothic or romance novels and stories, detective and mystery fiction, marketing small press books, etc. The topic to be studied will appear under that name in the schedule of classes booklet. Course may be repeated for credit when topic changes. Laboratory fee may be required.PBDS 753 Media: Special Topics (3)
Intensive exploration of topics in communication and media of mutual interest to student and faculty. Content will vary according to specific interests and trends in communication. The topic to be studied will appear under that name in the course schedule booklet. Course may be repeated for credit when topic changes. Laboratory fee may be required.PBDS 754 Business Practices: Special Topics (3)
Intensive exploration of topics in the business of a publications enterprise that are of special interest to current faculty and students. Possible topics include the management of a publications department, a design studio, or a magazine; market research; marketing; and legal issues in publications. The topic to be studied will appear under that name in the course schedule booklet. Course may be repeated for credit when topic changes. Laboratory fee may be required.PBDS 755 Backgrounds and Ideas: Special Topics (3)
PBDS 775 Internship (3-6)
Direct experience working with a publications staff. Internship opportunities will include working with private advertising and public relations firms, non-profit agencies at the federal and state levels, or private business and professional agencies which maintain publications staffs. Permission of the program director is required. Laboratory fee may be required. Eligible for continuing studies (CS) grade.PBDS 779 Independent Study (1-3)
Research or problem-solving project in some aspect of publications design. Topics and number of credits vary with individual student interests. Permission of program director required. Laboratory fee may be required. Eligible for continuing studies (CS) grade.PBDS 780 Literary Publications (3)
A hands-on course in which students serve as editors and designers as well as writers, as they produce a variety of small literary publications. This course also introduces students to book arts, teaching book structure, construction, and binding.PBDS 781 Getting Published: Electronic (3)
An exploration of ways for creative writers to write and publish on the web. Students will analyze electronic literary publications, write and produce their own literary web publications, and gain an understanding of the opportunities available to them in electronic publishing.PBDS 782 Creating The Journal (3)
An exploration of processes involved in creating a print journal: from choosing manuscripts to designing and publication. As a result of participating in the editing process, students gain insight into their own writing, develop their own aesthetic, and see how editors make selections.PBDS 783 Getting Published: Print (3)
How to place creative writing for publication. Topics range from writing cover letter to finding agents to handling rejection. Students work independently, analyzing current print and on-line publications, and develop an extensive and annotated list of appropriate places for their work to appear. Before manuscripts are submitted for publication, they are critiqued by the class.PBDS 785 Advanced Creative Writing Workshop
An opportunity to focus intensively on creative writing in a particular genre. Students may revise and edit previously written work, as well as create new work, aimed at publication. In addition to expanding and refining their own work, students develop an individualized reading list and write a substantial essay focusing on another writer's work or on a topic related to their interests and concerns as writers.PBDS 786 Experimental Forms (3)
An examination of selected works that challenge our conventional assumptions about language and form. Emphasis on new forms that reimagine traditional genres of writing and blur the boundaries between poetry, fiction, and nonfiction. Students will explore possibilities for appropriating and subverting uses of language, as well as mixing and creating new forms in their own writing.PBDS 787 Seminar in Literature & Writing (3)
Combining traditional scholarship and creative writing, the course begins with a close study of a seminal literary work or group of works, to be chosen by the instructor. Students explore the nature of these texts per se and how they relate both to current and past literature and to the students' own work. A final written project integrates original research and the creative interpretation of the ideas developed from reading and discussion.PBDS 789 Creative Thesis (3-6)
An independent project, closely supervised by a faculty advisor. The thesis will consist of a substantial body of creative writing (a volume of poems, a collection of stories or other prose, a novel), as well as the design for the cover, title page, and one inside spread. The finished work will be reviewed by a faculty committee. Permission of the program director is required. Laboratory fee required. Grading: Pass/Fail. Eligible for continuing studies (CS) grade.PBDS 795 Seminar in Creative Writing and Publishing (6)
The capstone course for the specialization in Creative Writing and Publishing. Entering the course with a completed or nearly completed manuscript written while in the program, students revise, design, and produce a publication consisting of their own original work. In a seminar setting, they act as peer advisers to one another and are responsible for providing in-depth critiques of each other's work. Team taught by a creative writer and a book artist or graphic designer, the course revisits and re-examines concepts introduced in earlier courses.
PBDS 797 Integrated Design Thesis (3)
An independent and original design project supervised by a faculty member. This work should reflect an understanding of graphic design principles and demonstrate excellence in conceptualizing and executing design solutions to communication problems. Finished work will be reviewed by a faculty committee. Prerequisites: Approval by the program director of the topic prior to registering. Pass/Fail grading.PBDS 810 Pro Seminar (3)
This course is an integrating experience designed to provide DCD students with the opportunity to discuss and probe the broader aspects of communication. During the course, students will develop and sharpen their DCD project ideas and do supporting research. Required of all DCD students prior to taking the Qualifying Examination.PBDS 850 Advanced Workshop: Writing (3)
Organized around projects initiated by students in the doctoral program. Work is independently developed but critiqued by the class, the instructor, and outside professionals. Course may be repeated for credit only with the approval of the instructor and the director of the doctoral program.PBDS 851 Advanced Workshop: Design (3)
Organized around projects initiated by students in the doctoral program. Work is independently developed but critiqued by the class, the instructor, and outside professionals. Course may be repeated for credit only with the approval of the instructor and the director of the doctoral program. Lab fee required.PBDS 853 Advanced Workshop: Videography (3)
Organized around projects initiated by students in the doctoral program. Work is independently developed but critiqued by the class, the instructor, and outside professionals. Course may be repeated for credit only with the approval of the instructor and the director of the doctoral program. Lab fee required.PBDS 854 Advanced Workshop: Publishing (3)
Organized around projects initiated by students in the doctoral program. Work is independently developed but critiqued by the class, the instructor, and outside professionals. Course may be repeated for credit only with the approval of the instructor and the director of the doctoral program. Lab fee required.PBDS 856 Advanced Workshop: Hypermedia (3)
Organized around projects initiated by students in the doctoral program. Work is independently developed but critiqued by the class, the instructor, and outside professionals. Course may be repeated for credit only with the approval of the instructor and the director of the doctoral program. Lab fee required.PBDS 899 DCD Project (1-6)
Research and work connected to the doctoral project under the direction of a faculty advisor. A minimum of six semester hours is required for the DCD degree.
IDIA Electives
For more information on the Program in Interaction Design & Information Architecture, visit iat.ubalt.eduIDIA 619 Interactive Multimedia (3)
A practical and theoretical introduction to genres, strategies and techniques for producing multimedia content for the Internet. Students examine existing multimedia content while developing creative skills in one or more standard authoring systems. Background readings provide theoretical context for development of individual projects. Laboratory fee required.
Prerequisite: PBDS 660 or passing score on the Hypermedia Proficiency Exam.IDIA 612 Interaction and Interface Design (3)
Explores electronic publication environments as fluid spaces where interactions among people, machines and media (words, images, sounds, video, animations, simulations) must be structured for the unforeseen. The course focuses on the planning, analyzing, prototyping and integrating interaction design with interface design. Laboratory fee required.
Prerequisite: PBDS 660 or passing score on the Hypermedia Proficiency Exam.IDIA 616 Hypermedia Production (3)
Hands-on investigation of strategies and problem-solving techniques involved in the production of practical interactive publications. Students work intensively on a major electronic publishing project. Laboratory fee required.
Prerequisite: PBDS 660 or passing score on the Hypermedia Proficiency Exam.IDIA 618 Dynamic Web Sites (3)
Familiarizes students with the basic concepts and vocabulary of Web site programming, including application scripting, database management, object-oriented programming and full-lifestyle software development. It provides students with the fundamental skills required to develop and maintain a dynamic data-driven Web site. Each student will develop a complete Web site using a simple text editor to create and manipulate relational data, learn a middle-ware markup language to store an retrieve data and control the rules of interaction, and write HTML to format data and control display. Laboratory fee required.
Prerequisite: PBDS 660 or passing score on the Hypermedia Proficiency Exam.
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