Corporate Communication
It used to be that there were writers and there were designers; there were typesetters and there were videographers; there were managers and there were data entry operators.
It used to be, too, that there were more listings in the phone book for blacksmiths and milliners than for video stores. There may even have been a time when there weren't phone books.Those days are gone.
Today's corporate communication professional writes news releases, designs brochures, edits the video material she shot earlier, and updates her organization's web page all from her desktop computer.
Welcome to the 21st Century.The Corporate Communication program, leading to the B.S. degree, prepares students for positions in government, private industry, and the not-for-profit sector as specialists in the visual and verbal presentation of information. The program is designed for people who are transferring from community colleges and four-year schools, as well as for working professionals who want to further develop their communication skills, either for continued advancement in their present careers or as preparation for career changes.
Students enter the program from a variety of backgrounds: from production areas such as photography, video, and graphic design, to English and other liberal arts disciplines. Once in the program, students broaden their information and skills base. Moving from a foundation of communication theory, corporate communication students examine and analyze components of the communication process -- message, content, audiences, and media -- and the learning process -- social learning and modeling, conditioning and reinforcement, etc. They learn the strengths and weaknesses of a variety of communication media, from print and video to satellite teleconferencing, computer graphics, and hypermedia. They graduate with a working knowledge of how to use these media to communicate most effectively and responsibly specific information to specific audiences.
In addition to the University's core requirements, Corporate Communication students take 42 credits in the major, 33 of which are required with 9 credits in electives.
View Requirements after Fall 2003.
View Requirements before Fall 2003.
For more information about Corporate Communication at the University of Baltimore, take a look at our website or contact Corporate Communication program director, Professor Julie Simon. 410-837-6061.
For admissions requirements and a downloadable or online application, see the undergraduate application instructions.
Before you graduate as a Corporate Communication major, you must attend five approved events. (Note: This policy does not apply to students who began the major before Fall, 2000.) For more information on this policy, download this PDF and check the Participation Events List .
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