Sample UB Syllabi: Project Management I



				CMAT 351 - Project Management I
			Description and Objectives This is a workshop course in designing practical pieces of communication in a variety of media. In addition to the readings and class discussions, you will design proposals for specific pieces. This is not a production class, it is not about media. It is a pre-production course. In this class we will learn the steps involved in conceptualizing, designing, and producing an individual message and total campaign. We will be addressing how to plan a coherent project, gather information, and work with the others who are involved in assembling the campaign. By the end of this course you should be able to identify the steps involved in the communication design process, write behavioral objective, and determine appropriate media and techniques for reaching specific audiences. You will also be able to demonstrate a practical understanding of the production steps required for each different type of project. Required Texts Seeing is Believing Arthur Asa Berger Notes on Graphic Design Berryman Grades Projects 50% Final Project 20% Participation 15% Assignments (given in class) 15% Important Safety Tips This is a professional communication course and as such all required assignments (where appropriate) must be typewritten. All papers will be graded for writing as well as content, and all departmental writing policies will be observed. All assignments are due at the beginning of class. Late work will be docked one half grade for each day it is late. Absence is not an excuse for late work. If for some reason you are unable to make it to class you work should still arrive on time (send it with a friend, federal express, homing pigeon). If you must mail your assignment, it must be postmarked no later than the due date. Five brief papers are required. While they are fairly self explanatory, each is explained in greater detail at my website. You may go directly to the assignments page. Attendance is mandatory. More than two absences will be reflected in your grade. If you need to miss class for some extreme reason please notify me before the fact. Topics Covered Understanding Audience Understanding Rhetorical Purpose Writing Behavioral Objectives Characteristics of Media Media Genres Client Interaction Interviews Doing Research Using Resources Due: Client Interaction Using the Visual History of Print Getting Printed Due: Research Assignment Photography Story Boards Due: Print Piece Using Audio Due: Slide/Sound Storyboard Film and Video Putting it all Together Due: Final Project home \| program requirements: entry pre fall 2003 - entry post fall 2003 \| elective groupings \| general education courses \| required courses: entry pre fall 2003 - entry post fall 2003