Print Design

Course Description: This course is an elective for students in the Corporate Communication program and other English majors. It serves as an introduction to the basics of graphic design for the medium of print, and examines the critical thinking, tools, and language of the design professional. Typography, color, image choices, and presentation skills are also stressed, as well as the role of recycled papers. Readings and students' observations and collections will balance lecture material.

Course Objectives: Students will design stationery, a mailing brochure, a poster, and a series of advertisements. By the end of the course you should be able to:

Required Text: The 7 Essentials of Graphic Design, A. Goodman, HOW, 2001

Supplies, Materials: CDs for information storage, black TV board, spray adhesive, image sources (no clipart), ruler, X-acto knife, #11 blades, 11" x 14" pad of smooth Bristol.

Course Requirements: Attendance is mandatory, as students will be responsible for material presented in class which supplements the text, and are expected to participate in class discussions. Assignments are due at the beginning of class, so please arrive on time and keep all personal communication devices turned off or in silent mode. You are responsible for all information from class, whether or not you were there.

Grades: Seventy percent of the course grade will be based on the satisfactory and timely completion of the major assignments. Quizzes (2) will account for twenty percent, and ten percent will reflect your attendance, preparation, and class participation. Students with two or more unexcused absences will suffer a reduction in course grade and possible failure.

Schedule: Weeks 1 through 2: Introduction to type, print basics, paper

Week 3: Your Typographic Identity

Weeks 4 through 6: Business letterhead, envelope, card

Weeks 7 through 9: Invitation design, comp, presentation

Weeks 10 through 12: Patterns, borders, backgrounds

Weeks 13 through 15: B & W, color ads, final presentation

Fair Warning: It is illegal and unethical to use someone else's work without properly crediting the source, whether it's online, print, or other. If you are not sure where that line is between needing to credit a source or not, or between quoting, paraphrasing, and original language, or between imitating and copying an existing piece of work, please ask me in advance or err on the side of over-citing. If I discover that you've plagiarized material for this class, I will follow the University's policy for violations of academic integrity, the consequences of which can include failing the course and expulsion from the University of Baltimore.



				CMAT 357 - Print Design
			Course Description: This course is an elective for students in the Corporate Communication program and other English majors. It serves as an introduction to the basics of graphic design for the medium of print, and examines the critical thinking, tools, and language of the design professional. Typography, color, image choices, and presentation skills are also stressed, as well as the role of recycled papers. Readings and students' observations and collections will balance lecture material. Course Objectives: Students will design stationery, a mailing brochure, a poster, and a series of advertisements. By the end of the course you should be able to: Explain the design decisions made for each piece. Make appropriate type, color, size, and paper choices for each piece. Write printing specifications for each piece. Mount and present your work professionally, and Appreciate the power and importance of print in contemporary business planning. Required Text: The 7 Essentials of Graphic Design, A. Goodman, HOW, 2001 Supplies, Materials: CDs for information storage, black TV board, spray adhesive, image sources (no clipart), ruler, X-acto knife, #11 blades, 11" x 14" pad of smooth Bristol. Course Requirements: Attendance is mandatory, as students will be responsible for material presented in class which supplements the text, and are expected to participate in class discussions. Assignments are due at the beginning of class, so please arrive on time and keep all personal communication devices turned off or in silent mode. You are responsible for all information from class, whether or not you were there. Grades: Seventy percent of the course grade will be based on the satisfactory and timely completion of the major assignments. Quizzes (2) will account for twenty percent, and ten percent will reflect your attendance, preparation, and class participation. Students with two or more unexcused absences will suffer a reduction in course grade and possible failure. Schedule: Weeks 1 through 2: Introduction to type, print basics, paper Week 3: Your Typographic Identity Weeks 4 through 6: Business letterhead, envelope, card Weeks 7 through 9: Invitation design, comp, presentation Weeks 10 through 12: Patterns, borders, backgrounds Weeks 13 through 15: B & W, color ads, final presentation Fair Warning: It is illegal and unethical to use someone else's work without properly crediting the source, whether it's online, print, or other. If you are not sure where that line is between needing to credit a source or not, or between quoting, paraphrasing, and original language, or between imitating and copying an existing piece of work, please ask me in advance or err on the side of over-citing. If I discover that you've plagiarized material for this class, I will follow the University's policy for violations of academic integrity, the consequences of which can include failing the course and expulsion from the University of Baltimore. home \| program requirements: entry pre fall 2003 - entry post fall 2003 \| elective groupings \| general education courses \| required courses: entry pre fall 2003 - entry post fall 2003

CMAT 357 - Print Design