CMAT 365 - Screen Graphics
Course Objectives:
This course is required for students in the Corporate Communication program. It will explore the nature of television, its advantages and limitations, and its applications to the corporate environment. The various types of graphics designed for the television screen will be discussed and executed.
Traditional communication theory and design techniques originally developed for the broadcast studio have been adopted by the modern business world. Major corporations, small businesses, and non-profit organizations now use electronic media almost as often as print to get their messages to internal and external audiences. They will rely on video and computer graphics to an even greater extent in the future. To provide a foundation for the beginning video designer, several projects will be assigned, beginning with basics and moving to more complex problems. Electronic as well as traditional hand methods will be covered, allowing students to become familiar with the tools and language of television and screen graphics.
Requirements:
Attendance is mandatory, as students will be responsible for material presented in class, and are expected to participate in field trips and class discussions. Some class time will be used as workshop time.
Grades:
The course grade will be based on the satisfactory and timely completion of assignments, attendance, and class participation. There will be no tests/exams, but quizzes may be given at any time. A final project will be assigned in lieu of a final exam, and will count as one-third of your course grade. Extra credit opportunities may be offered during the semester. Students with three or more unexcused absences will suffer a reduction in course grade and possible failure.
Projects:
1. Reference files - images and type you find to help with each assignment
2. The photograph
3. The credit
4. The ID frame
5. The graph
6. The map
7. The pattern
8. The instructional series
9. The final project
Supplies:
1. TV black board - 3 sheets (Letra Black, single thickness, 20î x 30î, quarter into 10î x 15î)
2. Rubber cement or can of Spraymount
3. Scissors
4. X-acto knife and #11 blades
5. Metal ruler
6. 11 x 14 pad of tracing paper
7. Proportion wheel
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