Project Management II
Assignments - Spring 2004

Scope

A clear definition of what the client says they want at the beginning of the project is essential. Please use the following form(s) as a starting place. However, as these forms are for a Web Based and Multimedia projects, you need add and subtract questions as necessary. Your paper should state the question and a well defined answer. Do not turn in the filled in form.

Project Scoping On-Line (©2002 Elaine England)
Project Scoping Off-Line (©2002 Elaine England)

Other issues to consider in other media:

Print

  1. Color (How many, how much, where)

  2. Photographs (how many/percentage of total)

  3. Illustration (how many/percentage of total)

  4. Quantity

  5. Size

  6. Folding

  7. Paper

  8. Ink

  9. Bleeds

  10. Proofs

  11. Printing (quality)

  12. Binding

  13. Dye Cuts

  14. Distribution (Mail, envelops etc)

  15. Delivery

  16. Staff (Art Direction, Design, Writer, Photographer, Layout)

Video/DVD

  1. Format (Digital, Analog, HDTV, Film)

  2. Number of locations

  3. Talent (How many/union vs non-union)

  4. Equipment (Camera, Sound, Lights, Computers, Software, Super-duper special effects?????)

  5. Crew (How many? Producer, Director, Videographer, Sound, Lighting, Art Direction, Editor, Graphic Design, etc.- depends on scope of project on how large the crew will be)

  6. Costumes

  7. Makeup

  8. Set Design

  9. Location Scouts

  10. Catering

  11. Delivery (Television, Film, Theatrical, VHS, DVD, Web)

  12. Quantity

You are not restricted to these media. Theses forms/lists are only a starting place. I encourage you to think "outside" the traditional and/or combine many different medium to create an entire package of material/campaign. Your only restriction is your own imagination.

 

Preliminary Proposal/Treatment

This is YOUR chance to pitch your ideas. The Proposal/Treatment should be brief, but offer a realistic and fair time table and budget. It summarizes the decisions you made based on your scope of the clients needs, discussions with outside vendors, and your own background knowledge. The client needs enough information to make a decision on whether it fits their needs and budget as well as being convinced of your strengths and ideas.

It should contain (but not exclusive to):

  1. General Introduction and/or executive summary
  2. Statement of what the client wants from the project
  3. Statement of the audience
  4. Your general treatment (brief but well written explanation of your ideas
  5. Outline of the structure (maybe story boards, thumbnails, sketches, site map, visuals as needed)
  6. Variations possible (remember pitch three levels with the one you want to sell in the middle)
  7. Rights and copyright information
  8. Human Resources (people and their roles)
  9. Schedule
  10. Cost/payment structure
  11. Company statement of the limits of the proposal

For this assignment, please write items 1-6 (red highlighted items). The rest of the proposal will be developed in later assignments.