WRIT 331 - Public Relations Writing
Overview: The course introduces students to the principal forms of public relations writing–press releases, media kits, reports, feature articles, editorials, advertorials, and the like–and how these fit into an overall public relations program.
Classes: Lectures and discussion dominate the classes, but students should also expect occasional quizzes and in-class writing assignments.
Course Outline: We will look at public relations writing from three distinct but related points of view:
I. Getting and Imparting Information
II. Persuading
III. Getting Action
Expectations: Students should attend class regularly and be prepared to participate actively and intelligently in discussions. During the first half of the semester, students should expect a writing assignment every week. During the second half of the semester, they will work on a major project of some kind (to be announced) to be presented to the class.
Grades: Grades are assigned (in general) as follows:
A work at a level of professional excellence
A- work that approaches professional excellence
B+ work at a level of professional competence
B work that approaches professional competence
B- above-average work that remains flawed or fails to fulfill potential
C+ average work that nevertheless shows promise
C average work
D+ below average work
D unacceptable work that is nevertheless turned in
Required Texts: Public Relations Writing: Form and Style, Newsom and Carrell; The Associated Press Stylebook and Libel Manual.
Recommended Texts: The American Heritage Dictionary of the American Language; The MLA’s Line by Line: How to Edit Your Own Writing by Clare Kehrwald Cook; Writing Well by Donald Hall; On Writing Well and Writing to Learn by William Zinsser.
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