This course will
explore, through hands-on experience, the relationship between visual
and verbal communication. The basics of graphic design and production
(traditional and electronic) will be introduced. Writing skills will be
sharpened. Students will use observation, research, and thumbnail sketches
to explore ideas, as well as the Macintosh to generate type and page design.
Exercises will be given in writing and design with the goal of integrating
both skills. Creativity and clarity will be stressed equally, resulting
in a body of work presented at the end of the semester which reflects
each studentís abilities and interests.
Requirements:
1. Attendance
is mandatory, as class discussions and critiques are an essential part
of the class structure and process. Three or more unexcused absences will
result in lowered grades and possible failure.
2. Assignments
are expected to be completed and turned in on time. Failure to complete
assignments on time will result in lowered grades.
3. Writing must
be submitted as typewritten or word-processed double-spaced documents
when not in typeset form.
4. Clip File:
Students are asked to keep an 11" x 14" journal organized according
to the following categories: writing, typography, color, photography,
illustration, and page design. Collect examples each week to fill any
category. After class discussion, paste the originals or clear photocopies
into your file and include a brief comment on how each example works in
terms of effectiveness and context of the communication. Write down why
you chose this as an example of the category. Search out only well designed
and well written magazines and publications as resource material.
5. Courtesy:
Please arrive on time ready to participate, and keep portable communications
devices turned off during class.
Textbook:
The Non-Designers
Design Book, Robin Williams, Peachpit Press, Inc., 1994.
Supplies:
11"x 14"
blank book Scissors/X-acto knife
8-1/2" x
11" white paper Ruler with inches and/or picas
Spraymount (non
permanent) 11" x 14" or larger smooth bristol pad
Proportion wheel Zip
disk
Old magazines
Suppliers:
Pla-za Arts,
1009 Cathedral Street
Maryland Institute
Store, 1200 West Mount Royal Avenue
Towson Artistís
Supply, 519 York Road
Utrecht, 299
W. Chase St., Baltimore
Most of these
items can be purchased at Staples or Office Depot for
less than you will be charged at art supply stores.