This course is
an elective for students in the Corporate Communication program and other
English majors. It will concentrate on two areas: the business relationship
between printer and client, and the various stages of the printing process
itself. Offset lithography, the dominant method of printing today, will
be emphasized. Letterpress and screenprinting will be explained, as well
as specializations such as thermography, foil stamping, and screen printing.
Readings and
lectures will be aimed at helping students choose the correct printing
process for a job, write the correct specifications, and decide which
printer is best suited to handle each job. Guest speakers and field trips
will acquaint students with the language and tools, as well as the business
of printing.
Texts:
Getting It
Printed (Third Edition), Beach, North Light Books, 1999.
Pocket Pal,
International Paper Co., (latest edition - optional)
Requirements:
Attendance is
mandatory, as students will be responsible for material presented in class
which supplements the texts, and are expected to participate in field
trips and class discussions. Please arrive on time and keep all personal
communication devices turned off.
Grades:
The course grade
will be based on the satisfactory and timely completion of assignments,
attendance, and class participation. There will be a mid-term and a final
exam, and quizzes will be given throughout the semester. Students with
three or more unexcused absences will suffer a reduction in course grade.
Supplies:
An 8-power (8x)
Waltex or other optical viewer called a lupe, approximately $9.00.