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WRIT 377 - Getting it Printed

Course Objectives:

This course is an elective for students in the Corporate Communication program and other English majors. It will concentrate on two areas: the business relationship between printer and client, and the various stages of the printing process itself. Offset lithography, the dominant method of printing today, will be emphasized. Letterpress and screenprinting will be explained, as well as specializations such as thermography, foil stamping, and screen printing.

Readings and lectures will be aimed at helping students choose the correct printing process for a job, write the correct specifications, and decide which printer is best suited to handle each job. Guest speakers and field trips will acquaint students with the language and tools, as well as the business of printing.

Texts:

Getting It Printed (Third Edition), Beach, North Light Books, 1999.

Pocket Pal, International Paper Co., (latest edition - optional)

Requirements:

Attendance is mandatory, as students will be responsible for material presented in class which supplements the texts, and are expected to participate in field trips and class discussions. Please arrive on time and keep all personal communication devices turned off.

Grades:

The course grade will be based on the satisfactory and timely completion of assignments, attendance, and class participation. There will be a mid-term and a final exam, and quizzes will be given throughout the semester. Students with three or more unexcused absences will suffer a reduction in course grade.

Supplies:

An 8-power (8x) Waltex or other optical viewer called a lupe, approximately $9.00.


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