Foundation Courses
All Corporate Communication majors must take the following courses:
CMAT 350 Computer Graphics
Software course covering desktop publishing, illustration, presentation, and image editing. At the moment the programs taught are InDesign, Illustrator, Power Point and Photoshop. Instruction in each program is basic. It is possible that in the future we will swap out one of these programs for a web editing program. This course is now a pre-requisite for Project Management I (& II), Print Design, and Electronic Design- in other words, students can be expected to have skills necessary to produce required
elements in those courses.CMAT 351 Project Management I: Principles
A basic pre-production course covering the basics of what must be understood before production begins. The semester divides in two with the first half addressing thinking about the project and the second half addressing dealing actual work on the project. First half includes principles of audience, behavioral objectives, learning theory characteristics of media, client interaction, doing research. Second half includes basic storyboarding, and working with various outside professionals.CMAT 356 Media Literacy
Covers four basic areas: industry, media effects, content, and perception. Course will explore history briefly, introduction to understanding social impact, media ownership, perception/meaning/reality. It will include a brief intro to media analysis (content analysis & semiotics) and an exploration of what it means to be literate in various media environments.CMAT 357 Print Design (Prereq: CMAT 350)
Introduces basic graphic design concepts and production skills for print presentations. This hands-on course includes the study of spatial relationships of design elements. Students learn electronic as well as traditional (i.e. by hand) production methods. Expect to purchase some art supplies.CMAT 358 Electronic Design (Prereq: CMAT 350)
Surveys the many types of hypermedia, multimedia, video and other means of communication presented on the screen. Combines theory and hands-on experience in reading and designing Web sites and graphics for screen presentation. Students explore the position of this new technology in contemporary culture.
WRIT 361 Writing for the Media
Emphasizes the translation of information, ideas and experiences into audio, video, and multimedia scripts for specific audiences. Students learn to use technical elements and terms, proper notation, and appropriate scripts formats, as well as principles of instructional design and persuasion theory.
CMAT 451 Communication Technologies
Examines the history, development, basic operation, and applications of communication technologies. Some of the topics covered are broadcast and cable television; microwave and satellite transmissions, fiber optics; computers; hypermedia; virtual reality; and interactive communication systems. Classes also discuss sociological effects of rapid technological development. (for example: Are prime geosynchronous satellite positions being snatched up without regard to possible future needs of developing nations? Who owns what?)
CMAT 458 Project Management II: Practices(Prereq: CMAT 356)
Introduces concepts and skills necessary for planning and managing media projects in both the corporate and freelance setting. The course covers basic management styles, corporate cultures, internal and external resources, budgets, legal and ethical considerations, client relations, and business plans. During the semester, students prepare comprehensive proposals for external media projects. Prerequisite: CMAT 351.CMAT 407 Internship in Corporate Communication
The internship reinforces and builds on skills and knowledge by providing on-the-job experience. Each student works with an advisor to select an internship in a University department or an outside organization. Students thus get an "inside look" at the type of career they are interested in pursuing and often can create materials for their portfolio.CMAT 480 Portfolio Development
Students evaluate and, as needed, revise their earlier work (e.g., writing, design, video) for inclusion in a professional employment portfolio; create new work to supplement their existing portfolio pieces; and develop strategies for applying and interviewing for professional status.Corporate Communication Electives
Background & Ideas
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