Electives
All Corporate Communication majors must take 12 Credits (four courses) to be determined by the student and his/her advisor, based on entrance qualifications and career objectives.
CMAT 300 Public Speaking
A performance-oriented examination of the principles of public communications, emphasizing theory and rhetorical structure as well as presentation. Critiqued in-class practice of a variety of speech forms and strategies will be provided .Laboratory fee.CMAT 303 Oral Communication in Business
Extensive practice in presentational speaking, briefing techniques, the mechanics and dynamics of group meetings, and the development of interviewing, critical listening, and interpersonal communication skills. Laboratory fee.CMAT 320 Argumentation, Debate, and Society
Issue analysis, evidence evaluation, critical reasoning, and counter-advocacy. The principles of argumentation and debate will be applied through student presentations and critical observation of contemporary debate in legal and legislative bodies.
CMAT 333/ENGL 333 Media Genres
Analysis of the patterns and conventions of a specific type of media program (Western, science fiction, situation comedy, Women in Film), media artist (Hitchcock, Allen, Capra, etc.). Course may be completed for credit when the topic changes Laboratory fee.CMAT 363/WRIT 363 Screenwriting
Intensive writing experience for students interested in writing drama for television and film. Course will emphasize characterization, dialogue, and plot development, as well as conventions of and script formats for television and film.CMAT 368 Photojournalism
Problems of producing and selecting photos for print and for other visual media. The relationship between text, photographs, and design. Experience in preparing photo essays which incorporate both photographs and copy.CMAT 369 Digital Video
The use of portable video equipment for producing location non-broadcast presentations. Introduction to new digital technology in the field. This is a "hands-on" course. Laboratory fee.CMAT 371 Mass Media and Society
Mass media as a vital force in contemporary society. The impact of television, film, music, advertising, etc. on our economic, political, and social systems. Evaluation of means to effect creative solutions to social problems via media use. A study of current controversies and research.
CMAT 456 Multimedia Design and Production
The conceptualization and the production of multimedia design. After studying the fundamentals of interactivity, students will learn to digitize sound and video, integrate these elements with graphic design and written text, develop prototypes, and examine various interactive software applications. Students will apply problem-solving techniques to the corporate environment media applications. Laboratory fee.CMAT 469 Advanced Digital Video
Advanced techniques and experience in planning, producing, and editing audio and video production. Laboratory fee.CMAT 475 Media Criticism
Examination and application of the criteria for critically analyzing film, video, and audio. Evaluation of the role of the critic and critical publications.CMAT 489 Directed Independent Study
Consideration and completion in-depth of a special topic or project in communication. Each student works closely with a faculty member who helps set goals, develop a course plan, and guide progress. The project must be carefully planned and have approval of the instructor involved and the program director.CMAT 490 Honors Project
Directed individual instruction in an advanced communication project of the student’s choice. Each student works closely with a faculty director who guides his/her progress. The project must be of honors quality and must be finally approved by both the director and a second faculty member, one whom is usually the director of the program of the chair of the division.CMAT 493 Honors Seminar
An advanced interdisciplinary seminar that focuses on important books and issues, encourages independent thinking, clear presentations, and an understanding of the concerns and methods of various disciplines. The course is team taught, and subject and instructors may change from semester to semester. Prerequisites: 3.5 GPA or recommendations of the student’s division chair and permission of the instructor.CMAT 497 Special Topics in Communication
Intensive exploration of communication-related topics which are of mutual interest to faculty and students. Content will vary according to the concurrent interests of faculty and students. The topic for study will appear under that name in the schedule booklet. May be repeated for credit when topic changes. Prerequisite: None, unless listed in the schedule booklet.WRIT 313 Writing for Information Systems
A course designed to help writers learn to adapt specialized subject matter to various audiences. Focus on audience analysis, strategies for organizing information, and integration of verbal text with graphics. Writing projects will be drawn from student' own disciplines or special interests.WRIT 316 Creative Journalism
A study of famous journalists and journalistic writings, including analysis of the style, language, and ideas or writers who have gone beyond basic reporting to break new ground. The course will also require an approach to professional journalistic writing on the part of each student.WRIT 317 Techniques of Popularization
Techniques and approaches to making technical information clear and understandable to nontechnical audiences.WRIT 320 Writing for Managers and Executives
An overview of written communication in organization settings, including memoranda, formal and informal correspondence, routine reports, proposals, performance appraisals, and cost/benefit analysis.WRIT 331 Public Relations Writing
Experience in preparing new releases, promotional spots for radio and television, and brochures and public relations reports for newspapers and magazines. Consultants in public relations may be brought into the classroom from time to time.WRIT 334 Writing and Graphics
Exploration, through hands-on experience, of the relationship between visual and verbal communication. The basics of graphic design and production (traditional and electronic) will be introduced through projects integrating writing and design. Laboratory fee.WRIT 361/CMAT 363 Screenwriting
Intensive writing experience for students interested in writing drama for television and film. Course will emphasize characterization, dialogue, and plot development, as well as conventions of and script formats for television and film.WRIT 370 The Art of Advertising
A course that focuses on the creative and conceptual aspects of advertising. In addition to creating layouts and scripts for ads of their own, students will examine past and resent advertising campaigns, in both print and electronic media.WRIT 374 The Magazine
A study of company, trade and mass market (consumer) magazines and their roles in communicating ideas and information. The contributions of each department and relationships among major staff positions are explored. The processes of writing articles, editing the, and art-directing visuals are experiences in a laboratory setting. Laboratory fee.WRIT 375 Graphic Design and Production
A course for students interested in further developing their visual communication skills. Approaches to visual problem solving will be discussed. Advanced graphic production will be demonstrated. Students will take problems for concept to mechanical preparation. Laboratory fee. Prerequisite: WRIT 334.WRIT 377 Getting it Printed
An explanation of the business relationship between printer and client and the various stages of the printing process itself, with emphasis on offset lithography.WRIT 430 Copy-editing and Manuscript Design
An advanced technical and professional writing seminar in which each student will present a formal proposal and a major writing project for peer review and will critique other participants' work at all stages of the project development process.MGMT 300 Organizational Behavior
An overview of the context in which organization operate including international management, environmental concerns, ethics, the role of technology, managing diversity, and business strategy. Focus will also include job analysis, personnel selection, individual difference, motivation and training, the role of perceptions and attributions, and the management of productivity (e.g., performance appraisal and compensation). Prerequisites: APST 287 or equivalent.MKTG 301 Marketing Management
A basic course in the contribution of marketing to the firm or organization. Including decision making tools for integrating product, price, distribution, an communication decisions and processes into an organization competing in a global environment. Students also build skills in oral and written communication.GVPP 362 Media and Government
A study of relationships among governments, public opinion, and the media. Analysis of the components of public opinion and their individual and collective influence on government. The functioning of the media and their influence on both government and public opinion.Suggested Groupings by Interest Area
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