Foundation Courses
All Corporate Communication majors must take the following courses:
CMAT 351 Communication Design Workshop
(replaced by CMAT 351 Project Management I: Principles)
Introduces the mechanics of conceptualizing, planning, designing, and producing an individual message and a total media campaign. Topics include understanding the audience, defining behavioral objectives, research methods, interacting with clients, and preparing proposals.CMAT 355 Communication Theory and Learning
(replaced by CMAT 356 Media Literacy)
Examines intra/interpersonal communication, negotiation of meaning, relationships with technology, and mass communications (including semiotics). Investigates contemporary communications theories and their application to learning. Discover why "the medium is the message."
WRIT 361 Writing for the Media
Emphasizes the translation of information, ideas and experiences into audio, video, and multimedia scripts for specific audiences. Students learn to use technical elements and terms, proper notation, and appropriate scripts formats, as well as principles of instructional design and persuasion theory.
CMAT 365 Screen Graphics
(Course eliminated: see advisor for substitution)
Introduces basic graphic design concepts and production skills for video, computer, and web presentations. This hands-on course includes the study of spatial relationships of design elements, both moving and stationary. Students learn electronic as well as traditional (i.e. by hand) production methods. Expect to purchase some art supplies.CMAT 455 Hypermedia: An Introduction
(Course eliminated: see advisor for substitution)
Surveys the many types of hypermedia, multimedia, and other means of nonlinear communication now available in fiction, education, and business. Combines theory and hands-on experience in reading and designing hypermedia and Web sites. Students explore the position of this new technology in contemporary culture.
CMAT 451 Communication Technologies
Examines the history, development, basic operation, and applications of communication technologies. Some of the topics covered are broadcast and cable television; microwave and satellite transmissions, fiber optics; computers; hypermedia; virtual reality; and interactive communication systems. Classes also discuss sociological effects of rapid technological development. (for example: Are prime geosynchronous satellite positions being snatched up without regard to possible future needs of developing nations? Who owns what?
CMAT 458 Communication Management
(replaced by CMAT 458 Project Management II: Practices)
Introduces concepts and skills necessary for planning and managing corporate media centers, as well as freelance communication businesses. The course covers basic management styles, corporate cultures, internal and external resources, budgets, legal and ethical considerations, and client relations. During the semester, students prepare proposals and business plans (including recommendations for staff, equipment, space allocations, administrative procedures, budget, marketing strategies, production agendas, and evaluation methods.) Prerequisite: CMAT 351.CMAT 407 Internship in Corporate Communication
The internship reinforces and builds on skills and knowledge by providing on-the-job experience. Each student works with an advisor to select an internship in a University department or an outside organization. Students thus get an "inside look" at the type of career they are interested in pursuing and often can create materials for their portfolio.CMAT 480 Portfolio Development
Students evaluate and, as needed, revise their earlier work (e.g., writing, design, video) for inclusion in a professional employment portfolio; create new work to supplement their existing portfolio pieces; and develop strategies for applying and interviewing for professional status.Corporate Communication Electives
Background & Ideas
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