Getting It Printed/WRIT 377

WRIT 377
Getting It Printed

NOTE: This is representative of the syllabi for this course. It is not necessarily the syllabus being used in any one semester.

Background:

That ours is no longer a print culture and that we'll no longer have much use for paper are two of the biggest misleading statements being circulated by cheerleaders for the current digital environment. The fact that there are more magazines than ever before is just one sign that print, a technology with a 560-year-old history in the western world, will remain an indispensable, practical, and elegant way to communicate for corporations, governments, educational institutions, and advertisers, far into the foreseeable future. Students preparing for management-level opportunities should have an understanding of the modern printing industry and appreciate the power and importance of print in contemporary business planning.

Course Objectives:

This course is a major elective for Corporate Communication and English majors. It will concentrate on two areas: the business relationship between printer and client, and the various stages of the printing process itself. Offset lithography, the dominant method of printing today, will be emphasized. Letterpress and screenprinting will be explained, as well as specializations such as thermography, foil stamping, and screen printing.

Readings and lectures will be aimed at helping students choose the correct printing process for a job, write the correct specifications, and decide which printer is best suited to handle each job. Guest speakers and field trips will acquaint students with the language and tools, as well as the business of printing.

Text:

Getting It Printed (Fourth Edition), Beach, North Light Books, 1999.

Requirements:

Attendance is mandatory, as students will be responsible for material presented in class which supplements the texts, and are expected to participate in field trips and class discussions. Please arrive on time and keep all personal communication devices turned off.

Grades:

The course grade will be based on the satisfactory and timely completion of assignments, attendance, and class participation. There will be a mid-term and a final exam, and quizzes will be given throughout the semester. Students with two or more unexcused absences will suffer a reduction in course grade.

Supplies:

An 8-power (8x) Waltex or other optical viewer called a lupe, approximately $10.00.




			WRIT 377 Getting It Printed NOTE: This is representative of the syllabi for this course. It is not necessarily the syllabus being used in any one semester. Background: That ours is no longer a print culture and that we'll no longer have much use for paper are two of the biggest misleading statements being circulated by cheerleaders for the current digital environment. The fact that there are more magazines than ever before is just one sign that print, a technology with a 560-year-old history in the western world, will remain an indispensable, practical, and elegant way to communicate for corporations, governments, educational institutions, and advertisers, far into the foreseeable future. Students preparing for management-level opportunities should have an understanding of the modern printing industry and appreciate the power and importance of print in contemporary business planning. Course Objectives: This course is a major elective for Corporate Communication and English majors. It will concentrate on two areas: the business relationship between printer and client, and the various stages of the printing process itself. Offset lithography, the dominant method of printing today, will be emphasized. Letterpress and screenprinting will be explained, as well as specializations such as thermography, foil stamping, and screen printing. Readings and lectures will be aimed at helping students choose the correct printing process for a job, write the correct specifications, and decide which printer is best suited to handle each job. Guest speakers and field trips will acquaint students with the language and tools, as well as the business of printing. Text: Getting It Printed (Fourth Edition), Beach, North Light Books, 1999. Requirements: Attendance is mandatory, as students will be responsible for material presented in class which supplements the texts, and are expected to participate in field trips and class discussions. Please arrive on time and keep all personal communication devices turned off. Grades: The course grade will be based on the satisfactory and timely completion of assignments, attendance, and class participation. There will be a mid-term and a final exam, and quizzes will be given throughout the semester. Students with two or more unexcused absences will suffer a reduction in course grade. Supplies: An 8-power (8x) Waltex or other optical viewer called a lupe, approximately $10.00. home \| bs, corporate communication \| ba, english \| ma, publications design \| mfa, integrated design \| mfa, creative writing & publishing arts \| people \| portfolio \| facilities \| classes \| undergraduate applications \| graduate applications \| contact \| site index \| university of baltimore