PBDS 601
Words & Images: Creative Integration
NOTE: This is
representative of the syllabi for this course. It is not necessarily the
syllabus being used in any one semester.
COURSE DESCRIPTION
Writing & Graphics is the threshold course in the Publications
Design program. It introduces the student to areas of importance in
publications process and theory. More specifically, it deals with the
integration of writing and design to form unified publications. The course
gives the student the knowledge necessary to conceptualize and produce various
written and graphic works.
Procedures
Each student will complete carefully sequenced exercises in
writing, design, and photography; projects which integrate words and images
through the application of rhetorical strategies; and as the major assignment
for the semester, a final project which combines research with writing and
design. All work leading up to the final project may be revised as many times
as the student finds appropriate.
Approximately halfway through the semester there will be a
preliminary assessment of the progress of each student. At this time the
instructors will differentiate clearly between major and minor assignments and
help the student to decide which of these he/she should continue to revise.
The student's grade for the course will be determined
through a portfolio review conducted at the end of the semester. During this
review the instructors will evaluate all work produced, with particular
attention to final revisions and to the final project. An A grade will be
awarded for work representing mastery in both writing and graphics. A- or B+
represents excellence in one area, with very good work in the other. B or B- represents satisfactory work in
both writing and graphics. Since a C grade in a graduate program reflects
unsatisfactory, a student will receive this grade if he/she has failed to
demonstrate commitment to the course or necessary improvement in writing and
design skills.
All assignments should be completed on time. (Meeting deadlines
is an important professional habit to establish.) Writing assignments must be typed (double spaced) and
photocopied for submission to both instructors. Several students may be asked
to provide enough copies for distribution to the entire class.
TEXTS
The Best American Essays 1999
Magritte book
Oldach's Creativity for Graphic Designers
PROJECTS
Commonplace book
Design exercises, focusing on typography
Writing exercises
Imitation assignment
Writing and design integration projects using rhetorical
strategies as the focus
Final Project: involves research, design, writing, and
presentation.