Design Strategies
PBDS 640

NOTE: This is representative of the syllabi for this course. It is not necessarily the syllabus being used in any one semester.

Objectives

This course is intended to familiarize students with the general principles, psychological attributes,

techniques, tools and strategies that combine to make up visual communication. We will take the basic

concepts of design and bring them into real world projects. Ultimately, the goal is to produce realistic, tightly comped work for a professional portfolio.

Procedure

Each class will begin with discussion on design principles and aesthetics. Following this, students will present their work for group critique. New assignments will be discussed at the end of class.

Work

Exercises: Three exercises designed to utilize different design fundamentals.

Projects: Three projects created to simulate a real work environment,Utilizing design fundamentals and

taking them deeper and into realistic detail. The projects must be turned in on time, yet can be revised for grade adjustment until the last class (One week before final critique).

Idea file: Approximately every fourth week, students will be asked to bring in samples of interesting design, or work that is not successful, as part of an ongoing project. The samples should be arranged in a binder, along with a brief description of the design principles displayed and why they are successful or not. These will be discussed as a group. The final binder will be due the last week of class (One week before final critique).

Final critique: The last meeting will be 15 minute individual critiques. All of the projects will be presented together as a package. In addition to careful consideration in the design process, students are expected to prepare and present their portfolios as professionally as possible.

Evaluation

Students will be graded on the following categories:

Fundamentals: the use of fundamentals discussed in class: line, type, shape, texture, balance, contrast, unity, value, color and most importantly, concept

Design: how a problem is solved with relevant and appropriate solutions

Innovation: imagination in design interpretation

Craftsmanship: resourcefulness and skill in producing finished comps

Presentation: effective presentation of concept strategy and design solutions to a group

Preparation: turning all assignments and samples in on time and with enthusiasm , late work will be downgraded at a rate of one letter grade per class period

Participation: paying attention and adding relevant comments to class discussion and critiques

Attendance: It is essential that students arrive on time and prepared for each class session. After two absences grades will be affected negatively. Lateness and/or early departures will be counted as an absence per two occurrences. Students with special circumstances should speak with the instructor.

75%,Exercises and Projects (10% for each exercise, 15% for each project)

15%,Daily evaluations

10%,Idea file




			Design Strategies PBDS 640 NOTE: This is representative of the syllabi for this course. It is not necessarily the syllabus being used in any one semester. Objectives This course is intended to familiarize students with the general principles, psychological attributes, techniques, tools and strategies that combine to make up visual communication. We will take the basic concepts of design and bring them into real world projects. Ultimately, the goal is to produce realistic, tightly comped work for a professional portfolio. Procedure Each class will begin with discussion on design principles and aesthetics. Following this, students will present their work for group critique. New assignments will be discussed at the end of class. Work *Exercises:* Three exercises designed to utilize different design fundamentals. *Projects:* Three projects created to simulate a real work environment,Utilizing design fundamentals and taking them deeper and into realistic detail. The projects must be turned in on time, yet can be revised for grade adjustment until the last class (One week before final critique). *Idea file:* Approximately every fourth week, students will be asked to bring in samples of interesting design, or work that is not successful, as part of an ongoing project. The samples should be arranged in a binder, along with a brief description of the design principles displayed and why they are successful or not. These will be discussed as a group. The final binder will be due the last week of class (One week before final critique). *Final critique:* The last meeting will be 15 minute individual critiques. All of the projects will be presented together as a package. In addition to careful consideration in the design process, students are expected to prepare and present their portfolios as professionally as possible. Evaluation Students will be graded on the following categories: *Fundamentals:* the use of fundamentals discussed in class: line, type, shape, texture, balance, contrast, unity, value, color and most importantly, concept *Design: how a problem is solved with relevant and appropriate solutions Innovation:* imagination in design interpretation *Craftsmanship: resourcefulness and skill in producing finished comps Presentation:* effective presentation of concept strategy and design solutions to a group *Preparation:* turning all assignments and samples in on time and with enthusiasm , late work will be downgraded at a rate of one letter grade per class period *Participation:* paying attention and adding relevant comments to class discussion and critiques *Attendance:* It is essential that students arrive on time and prepared for each class session. After two absences grades will be affected negatively. Lateness and/or early departures will be counted as an absence per two occurrences. Students with special circumstances should speak with the instructor. 75%,Exercises and Projects (10% for each exercise, 15% for each project) 15%,Daily evaluations 10%,Idea file home \| bs, corporate communication \| ba, english \| ma, publications design \| mfa, integrated design \| mfa, creative writing & publishing arts \| people \| portfolio \| facilities \| classes \| undergraduate applications \| graduate applications \| contact \| site index \| university of baltimore