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Advanced Design
PBDS 650

NOTE: This is representative of the syllabi for this course. It is not necessarily the syllabus being used in any one semester.

Course description and objectives

The object of this course is to develop/strengthen the skills that lead to conceptual design solutions. The focus will be on the thought process behind good design and on problem-solving in a "real world" context with emphasis on solutions that are appropriate to the client and the audience. Throughout the course we will discuss issues related to professional practice and work habits. Assignments are selected with the student's portfolio in mind and provide a variety of design challenges.

Structure

Class time will include:

*Review of upcoming projects

*Discussions relating to principles of design

*Critiques and one-on-one discussion and guidance

*Presentations by guest speakers in specific areas such as design, photography or marketing and/or field trips to AIGA Baltimore events.

Assignments

Assignments will focus on conceptual thinking and must be produced using professional-caliber techniques and processes. The first assignment will help define the individual student's strengths and weaknesses. Further projects will be developed based on these findings. Projects might include:

*Design of institutional or corporate brochures

*Graphic identity including logo development and stationery package

*Catalog design

*Editorial design

*Design of a series of related pieces

*Integrated design from print to the Web

Grades

All assignments will be graded according to the following formula:

Concept--50%

Technique--25% (with special emphasis on typography)

Execution--25%

Texts

No specific texts are required, but we will examine recognized professional

publications such as Communication Arts magazine, Graphis and the AIGA Journal.




			Advanced Design PBDS 650 NOTE: This is representative of the syllabi for this course. It is not necessarily the syllabus being used in any one semester. Course description and objectives The object of this course is to develop/strengthen the skills that lead to conceptual design solutions. The focus will be on the thought process behind good design and on problem-solving in a "real world" context with emphasis on solutions that are appropriate to the client and the audience. Throughout the course we will discuss issues related to professional practice and work habits. Assignments are selected with the student's portfolio in mind and provide a variety of design challenges. Structure Class time will include: Review of upcoming projects Discussions relating to principles of design Critiques and one-on-one discussion and guidance Presentations by guest speakers in specific areas such as design, photography or marketing and/or field trips to AIGA Baltimore events. Assignments Assignments will focus on conceptual thinking and must be produced using professional-caliber techniques and processes. The first assignment will help define the individual student's strengths and weaknesses. Further projects will be developed based on these findings. Projects might include: Design of institutional or corporate brochures Graphic identity including logo development and stationery package Catalog design Editorial design Design of a series of related pieces Integrated design from print to the Web Grades All assignments will be graded according to the following formula: Concept--50% Technique--25% (with special emphasis on typography) Execution--25% Texts No specific texts are required, but we will examine recognized professional publications such as Communication Arts magazine, Graphis and the AIGA Journal. home \| bs, corporate communication \| ba, english \| ma, publications design \| mfa, integrated design \| mfa, creative writing & publishing arts \| people \| portfolio \| facilities \| classes \| undergraduate applications \| graduate applications \| contact \| site index \| university of baltimore